Elton John is doing his share to help support HMV, a European record store chain, by giving a series of in-store performances at various retail locations, according to a rumor started by his own spokesperson.
"Elton has always been a big supporter of record shops," Vintage Vinyl News reported. "He will be doing something with HMV although as yet we cannot confirm what or when that would be."
David Joseph, the chief executive of Universal U.K., to which John is signed, told The Guardian that he was behind the idea:
"We've got lot of artist support for HMV," Joseph said. "Last week one of our biggest global superstars said why don't we get a lot of the biggest artists to start doing gigs in HMV, just to turn up and say these are music stores, come and get your music here."
In January, HMV said that the company was entering administration, and that its ordinary shares will be suspended from trading on the stock market.
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