KISS will debut its band-themed bulls at the upcoming PBR Last Cowboy Standing event today in Las Vegas. The rockers have six bulls entering the ring of 26 PBR Built Ford Tough Series hitting the nation this summer.
Kiss Monster, Kiss Destroyer, Kiss Animalize, Kiss Revenge, Kiss Love Gun and Kiss Psycho Circus are the names of the bulls, who even have eye makeup drawn on them.
The bulls aren't the only promo KISS has going with PBR, according to the band's website - they're also sponsoring a "kiss" cam.
"PBR and KISS have teamed up to create the 8-Second KISS Kam, an innovative twist on the long-standing tradition in many sports venues where couples in the audience are highlighted on the large, in-venue video screens and encouraged to engage in a public display of affection," the site said.
The pairing might seem unlikely to some, but frontman Gene Simmons says that it's "no bull."
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