Published » 2013-08-09 09:30:00
Edna Gundersen, USA TODAY
In 2007, Led Zeppelin opened its catalog to iTunes, making the longtime hold-out and defunct supergroup one of the last big acts in music to enter the digital marketplace.
And now its founding front man is taking the leap into social media and the 21st century.
Robert Plant becomes active on Twitter, Instagram and Google Plus Thursday, the same day he relaunches
with a new logo and huge expansion of multimedia and archival material.
The first 25,000 fans to follow the 64-year-old singer on Twitter (@robertplant) will get free downloads of What Is and What Should Never Be performed live by his current group Robert Plant Presents Sensational Space Shifters.
The website unveils never-before-seen personal artifacts, TV interviews, photos, press clippings, set lists, tour laminates, posters, videos, a discography and tour itineraries. Plant plans regular updates, including a documentary he shot of a recent trip to Mali. The 10-week series will premiere later this year.