Sid Bernstein, a concert promoter best known for his work with the Beatles, has died at the age of 95. Bernstein was the brain behind the Fab Four's legendary show at New York's Shea Stadium. He also played an integral role in bringing other British invasion bands to the U.S.
In a post on his official website, Bernstein said that he had been following the Beatles' career for months and convinced other investors to get behind the band before they had even broken in the U.S.:
"I'm a hunch player, you see. I was just glad to get this group I had been reading about for months. It took eight months after I booked them for there to be any airplay of their records on the radio."
"I had to convince Carnegie Hall and my financial backers to take a chance on this then-unknown group. I had been reading about their progress in the European papers and was fascinated with the hysteria that surrounded them. I was the first to promote the Beatles in the States, and Ed Sullivan called me first about them before he ever booked them on his television show," he explained.
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