Neil Young To Launch Kickstarter For Pono Music

Neil Young will reportedly debut his Pono digital music service and portable music player at SXSW in Austin, Texas later this week.

Young is reportedly set to give a keynote speech where he is expected to confirm a $399 price for the player as well as the fact that it will be available to fans via Kickstarter.

According to a leaked press release published on fansite Neil Young News, the US singer will launch the PonoPlayer crowdfunding campaign on March 15 with early buyers benefiting from a discount on the launch price.

Pono will consist of a digital music service (Pono Music) and 128GB portable device (PonoPlayer) capable of storing 1-2,000 high resolution songs.

The PonoPlayer is described in the press release as a "purpose-built, portable, high-resolution digital-music player designed and engineered in a "no-compromise" fashion to allow consumers to experience studio master-quality digital music at the highest audio fidelity possible, bringing the true emotion and detail of the music, the way the artist recorded it, to life."

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